They claim a journalist is the one that coined the phrase, ‘A picture is worth a thousand words.’ As a photographer, I couldn’t agree more.
Something that we absolutely stress at Duffy Realty is showcasing your home to really jump out at your buyer. Buyers are sitting on their couch, watching American Idol and aren’t paying 100% attention as they scroll through listing after listing of houses. They want that Wow factor, that “this is your dream home!” feeling to hit them in the face. Having looked myself for 9 months for my current house, searching can be exhausting and you start to mentally detach from the process.
Pictures are the grabbing feature. Sure, people start their search with City and Price perimeters but then the scrolling through pictures begins. You don’t get second chances often in life and the same holds true for real estate. Great looking pictures, showcasing the highlights of your home, is your way to make that first and lasting impression.
Thomas Kinkade is an artist well known for painting cityscapes with the lights on. Streetlights, house lights, car lights; the point is there is light! Carrying this over into photography is magic to a house. Taking pictures with interior lights on PLUS the sunlight pouring into every window shows just how bright, open, spacious and airy. You can’t buy that feeling. It’s a small investment to have a professional photographer come out to your property and photograph its highlights, what makes it stand out, the community amenities with proper angles and white balance. Grabbing a buyer faster might mean one or two months less on the mortgage. Try weiging $210 with 2 months of $1500 mortgage payments.
Why we love to market with virtual tours is that it’s a clickable link. You can post that baby anywhere! Facebook, bottom of your email signatures, post it in your Craigslist ad, shoot it out to your friends and family. These links are attached on your FMLS and MLS listing, they boost your standing with Realtor.com as the more pictures you have-the higher up on their list you are, they attach to your listing on all the other websites you are listed.
More pictures, more chances of being seen! Click here to see mine.

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